In b2b

We have a particular view on the challenges of engaging senior decision-makers in business in customer research. We have talked to CEOs, MDs, senior scientists, opinion formers and countless others who make big business and organisational decisions.

We also recommend recruiting customer panels to develop propositions and initiatives.

In workshops we recommend including key customers or third parties with experience in the sector to add fresh perspectives.

In b2c

For qualitative work we recommend depth interviews, ethnography, groups recruited on the basis of shared cultural or relationship criteria (e.g. micro-culture groups, pairs of friends etc).

For communications development, we recommend among other techniques, hothousing where respondents work together with brand management to solve problems.

And for quantitative research, we often use our own web-based questionnaires that are designed to be engaging and fun to complete.