We are a team of senior people drawn from diverse and complementary marketing backgrounds. We apply our research, brand planning, and strategy development skills to help our clients achieve faster growth and higher profitability.

We are very flexible. We bring together the right mix of specialist expertise to address the specific challenges faced by each client.

We place great emphasis on "what happens next?". We are passionate about understanding what makes people tick, and applying that knowledge to brand building in a practical and effective way.

Lucy Purdy - Joint Managing Director.

Lucy held senior planning roles in London and New York with Publicis, Young and Rubicam, and JWT before founding rainmakers csi.

Lucy's experience in the communications world demonstrated to her the increasing importance of making marketing expenditures focused and effective. Brands must be distinctive and relevant to connect with customers in an over-supplied world.

"People are becoming fed up with being saturated with intrusive messages selling them stuff they don't want. This is true both at work and at home. Brands have to demonstrate that they have a really distinctive role to play in people's lives and businesses if they want to succeed. This means for us that identifying insights about customers is important, but also applying them to what it practically means for the brand or business is critical."

Colin Buckingham - Joint Managing Director.

Colin has 25 years experience in marketing and research. He held senior positions in ACNielsen and in Research International, heading RI's UK agency from 2000 to 2004 before becoming CEO, Global Business.

He has witnessed a sea change in the behaviour of leading companies in recent years, as they strive to anticipate the demands of dynamic consumers and volatile markets.

"Brand owners are under acute pressure to grow the top line and improve margins in intensely competitive markets. The challenge to marketers and insight professionals is to convert customer insights into practical actions and incremental profit, and we need to step outside the traditional boundaries of agency silos to do that."

Bernice Hardie - Partner.

Bernice has a background in research for consumer, business and government and not-for-profit sectors. Bernice is an advocate for using tailored research to provide a knowledgeable foundation for decisions, rather than as a quick and cheap process to get information:

"I believe that the value of market information is being eroded due to shallow research design and interpretation. I aim to understand as much about my clients as I do about their customers - I can then provide knowledge and opinions that will trigger a creative spark".

Tony Hufflett - Partner.

Tony has expertise in the creative use of digital media and the web to generate customer insight. He believes in the importance of engaging both customers and internal staff with interesting experiences when collecting data from them, or when generating ideas with them:

"The internet is a dynamic medium and can be used creatively to make questionnaires and customer or staff feedback much more enjoyable and rewarding for those co-operating with the research. The completion rates we get are higher and the content is richer simply because respondents are more motivated."